The Podcast

                          Brand Haiku #1: Sustainable Differentiation

Benson Brand Strategy now has all Fifty-Seven Brand Haiku Podcasts on Soundcloud.com

SoundCloud is the single source for all Fifty-Seven Brand Haiku podcasts. The running time for each podcast is between 45 and 60 seconds.

Each Brand Haiku Podcast episode describes how to build and sustain a brand; how customers think, behave, and choose a brand.

Considered collectively, the Fifty-Seven Haiku Podcast episodes convey the authority, competitive advantage, and value of owning a strong and favorable brand.