Fifty-Seven Brand Haikus

Benson Brand Strategy is proud to introduce its new book Fifty-Seven Brand Haikus.

Each of the fifty-seven haikus is elegantly succinct—approximately sixty words.

Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand.

Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.

The haikus may be read in any order.

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The Podcast - The Video Series - The Book

The Brand Haiku Reviews

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Mark Casady
Chairman and Chief Executive Officer
LPL Financial Holdings, Inc.

"They are good-lite and fun and interesting. Like a refreshing sip of wine on a warm summer’s day. I would suggest you Tweet them as they are perfect for that medium."

Jim McCann
Founder and Chief Executive Officer
1-800-Flowers

"I like your sixty second ideas. In this time compressed era, asking people to spend sixty seconds is the right bite size."

Martin Zagorsek
Co-Founder, Arch & Loop

"The Internet is flooded with articles and opinions about building or reviving brands, but rarely do you find ideas that are so succinctly and clearly articulated."